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Standard BioTools

Maxpar Campaign

Standard BioTools Inc., previously known as Fluidigm Corp., is an American life science tools company that offers analytical mass cytometry systems for flow cytometry and tissue imaging

To showcase Standard BioTools microfluidics product line up, a brochure was designed detailing key product features, usage and an in-depth look at how these products can accelerate genome research and data management.

To accompany the Microfluidics brochure, paid media banner ads were also created using the core value props of the campaign. Highlighting the power, simplicity, and affordability of the Microfluidics product line-up.

Objective

To showcase Standard BioTools microfluidics product line up, a brochure was designed detailing key product features, usage and an in-depth look at how these products can accelerate genome research and data management

Role & Tools

Create main campaign key art and visuals as well as the layout and visual look and feel. Tools that were used were Photoshop, Illustrator, After Effects and Premier Pro

Outcome

The Power of Microfluidics campaign had an positive reception.

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