IGN Entertainment
Marketing and Social Campaigns
With over 400 million views a month, IGN.com has been the #1 destination for video game news, expert reviews, and walkthroughs.
IGN Entertainment’s social media presence is a dynamic mix of gaming, entertainment, and pop culture content designed to engage its massive audience across platforms like Instagram, TikTok, and Twitter. Their posts range from breaking news and game reviews to trending memes and interactive polls, all crafted to spark conversation and drive engagement.
With a strong focus on video content, especially short-form clips on TikTok and Instagram Reels, IGN leverages its expertise in storytelling and gaming culture to create highly shareable posts. Their tone is often a blend of informative and entertaining, ensuring that both casual fans and hardcore gamers find value in their content.
Objectives
Main objective for this series of projects for IGN involved working closely with the Sales and Marketing teams. The task was to create co-op themes and social posts for client partnerships for a number of media and entertainment studios. Based on the debriefing and access to the clients media library a number of assets were created for the client.
Role & Tools
Support Sales and Marketing channels with banner ads, home page themes, and social media posts. Tools used were Sketch and Adobe Photoshop.
Role Highlights
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Worked across IGN teams to solidify client brand voice in co-branded ad units.
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Worked with exclusive industry assets for unreleased game titles, and movies.
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Worked directly with the Director of sales to create impactful pitch presentations and prototypes.
Outcomes & Metrics
Contributed to IGN's media sphere with over 400 million views a month