Apple Inc.
Apple
Retail Engagement Management (REM)
Apple's Retail Engagement & Marketing (REM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams.
Apple’s worldwide Retail Engagement, Marketing and Merchandising (REMM) team creates and delivers programs, campaigns, initiatives, and experiences that help
Apple Retail’s customers and teams discover, buy, and go further with Apple products and services. These efforts increase awareness, drive conversion, and grow affinity for Apple.
Objective
Apple’s Retail Engagement Management team (REM) in Cupertino, California supported the development of user-centered interface designs and communications across Apple’s internal retail application, Hello.
Roles & Tools
The main role was to create landing page layouts, application posts, photo retouching, and mobile layouts for the Hello App.
Role Highlights
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Built and managed UI libraries within Sketch for use in editorial posts for Apple’s retail application, Hello.
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Designed mobile training guides and product specs to support new retail store team members.
Outcomes
Helped to increased customer support and product understanding through training videos and articles.
