Salesforce
The Salesforce Lead Enrichment and Data 360 white papers were designed to bridge the gap between potential clients and business professionals using Salesforce sales tracking software.
Salesforce Lead Enrichment automatically fills in the gaps in raw CRM data — turning a name and email into a complete profile with verified contact details, firmographics, and behavioral signals. It gives sales teams the context to qualify leads faster, route them correctly, and personalize outreach from the first touch.
Data 360, Salesforce's real-time data platform, extends that idea further — unifying data from CRM, web, and external sources into one live customer profile that powers personalization across sales, service, and marketing. The campaign below was designed to communicate that shift to a marketing audience evaluating the platform.
Overview
Supported the Salesforce marketing team with product focused ebooks to provide business insights and trends for potential clients.
Role & Tools
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Designed Overall Layout, Grid, and color treatments.
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Built upon the existing Salesforce brand and marketing guidelines.
Outcomes
Helped to increase overall conversion rates for Salesforces remote sales team.
