Standard BioTools
Biomark X Campaigns
Standard BioTools Inc., previously known as Fluidigm Corp., is an American life science tools company that offers analytical mass cytometry systems for flow cytometry and tissue imaging
To promote the launch of BiomarkX and its product features a touch screen application was launched to support product booths at trade shows and events. This application provided each user with a breakdown of BiomarkX's value props as well as instructional videos featuring research directors and CFO.
In addition to touchscreen applications and product placement ads, internal videos were created to walkthrough the inner workings of BiomarkX and its IFC chip.
Objective
The Biomark X campaign was created to support the launch of Standard BioTools microfluidics product rebrands.
Role & Tools
Support Sales and Marketing channels with banner ads, home page themes, and social media posts. Tools used were Sketch and Adobe Photoshop.
Role Highlights
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Partnered with event coordinators to create show floor booth graphics and interactive screens.
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Created motion graphic loops and splash screens for social and webinar communications.
Outcome
Supported sales by increasing show floor conversion rates with the touch screen application.
