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Visa Venue App

Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than
200 countries and territories.

Services

Senior Designer

Client

Visa

Year

2020

Title - Visa Venue.png
IMG_20180618_185157.jpg
night view.jpg
IMG_20180618_191844.jpg
VisaVenueApp_BG.png
VisaVenue-AppIntro_clear.png
Light - Big Horizontal image 8.jpg
Typography & Palettes.png
Visa Logo Stacked.png
Visa Logo.png
VisaVenueApp_BG.png
VPF-Food_BG.png
VSP_UserFlow_Food02.png
VSP_UserFlow_Food01.png
VSP_UserFlow_Ticket02.png
VSP_UserFlow_Ticket01.png

Visa Venue
Application
Development
styleguide

Typography & Color

The Visa Venue app used dual typefaces for clarity and compatibility between all applications. The Primary typeface within the application was Helvetica Neue, while the secondary typeface remained SF UI, which is used within body copy for readability.

Logo Treatment

Following Visa's main logo brand guidelines, a new logo lockup was created to support this activation. To  showcase Visa's transaction security, a stylized lock was combined with the primary Visa Venue logo lockup keeping branded typography and iconic visual look and feel of Visa.

All Projects

Ticketing & Beverage Stadium Application

The Visa Venue App was created for the Visa Payments Forum. Each attendee was tasked to select a seat from the Visa Venu app and complete the transaction to receive their ticket. From their seat, each attendee could order drinks or other refreshments before the "Game Day" presentation.

Role

Tasked with the creation of user interface elements, and the application style guide.

Tools

Adobe Photoshop, Adobe Illustrator, Sketch

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